QR Album
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A branded QR sign for a client event

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Martin Freiwald, Founder
Written
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4 min
Short answer

The sign designer produces a print-ready card or poster carrying the event name, a line of your text and the code, in 4 templates and 4 sizes.

Export a 300-dpi PNG for a home printer or a PDF with 3 mm bleed and crop marks for a print shop.

What the designer gives you

A finished layout with the code placed at a size that works for the format, with the clear margin it needs, plus the event name and a line of your own text. That is the part that is easy to get wrong by hand and it is fixed here.

4 templates, 4 sizes, and the fonts and colours can be overridden.

  1. Pick a template and size. A6 for tables, A4 by the door. The code is scaled for each.
  2. Write the line yourself. What the guest gets, in 1 sentence, and that no app is needed.
  3. Scan a printed one first. Before the run, at the distance it will be read from.
Sizes and where they belong
SizeDimensionsMeant for
A6 card105 × 148.5 mmTable cards, 1 per seat
5×7 in card127 × 178 mmThe US stationery size
A5148 × 210 mmA few per room
A4 poster210 × 297 mmEntrance or gift table

All 4 share the same proportions, so changing size is a pure scale and never re-crops the design.

What it does not do

It is not a full design tool and it does not place your logo into the sign. If a client s stationery has to match a specific look, take the bare code as an SVG and lay it out in your own artwork instead.

The designer is the fast path, not the only one.

Using your own artwork

The bare code exports as a transparent PNG at 2048 px or as an SVG, in black, white or your accent colour. Drop it into your own layout, keep a clear band around it roughly 4 of its own squares wide, and never stretch or decorate the pattern itself.

Scaling proportionally is always safe. Nothing else you do to the pattern is.

The code belongs to the event

Each event has its own code, so a client with 6 events needs 6 sets of signage, and reusing last season s artwork sends guests to last season s album. The exported file names carry the event name, which helps as long as nobody renames them.

Print 1 per event and scan it before running the rest.

The sign and the page are separate

Your brand setup governs the guest page, not the printed sign. So a sign can carry your studio s look while the page it leads to is still in review and showing the default appearance — and a client will notice the mismatch.

Get the brand live before you print, not afterwards.

Before the print run

Print 1, stand it where it will stand, and scan it from a normal sitting distance with a phone that is not yours. That catches a size too small for the room, a colour that vanishes on the stock you chose, and a gloss finish that reflects the venue lights.

It costs 3 minutes and it is the only check that proves the sign works rather than the file.

Common questions

Can I put my logo on the generated sign?

No. For that, take the bare code and use your own artwork.

What formats does it export?

PNG at 300 dpi, or PDF with 3 mm bleed and crop marks.

Can I reuse signage between a client s events?

No. Each event has its own code.

How much clear space does the code need in my own layout?

A band about 4 of its own squares wide, on all 4 sides.

Why does the printed sign look branded and the page not?

The brand is still in review. It governs the page, not the sign.

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The sign does not match the page

Check whether the brand is live yet. Send us the organisation name if it is and they still differ.