QR Album
White label

The reseller sales kit

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Martin Freiwald, Founder
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4 min
Short answer

There is no sales-kit page and no pack of files to download. The kit is 4 pieces you assemble from screens you already have: a live demo album under your brand, a printed QR sign with your name on it, the tier table, and the engagement figures after the event.

The order decides the outcome. Let a client open the working album on a phone first, and talk about tiers only after that.

What the kit actually is

There is no sales-kit page in the dashboard and no folder of brochures to fetch. What sells this is a working album a client opens on a phone, a sign with your name on it, a straight answer about tiers, and figures after the event. Each of those comes out of a screen you already use.

The setup wizard covers the same ground in 6 steps: brand, domain, first event, branded preview, QR sign and inviting a colleague. Run it once per brand and the kit exists.

  1. Build the demo first. A small event under your brand with 10 or 15 pictures in it.
  2. Print the sign. The QR screen of that event exports it as PNG or PDF.
  3. Keep the figures for afterwards. Insights per event on every plan, roll-ups from Agency up.
The 4 pieces and where they come from
PieceWhere it comes fromWhy it earns its place
A live demo albumAn event in the workspace you want shown10 seconds beats any description
A branded QR signThe QR screen of that event, PNG or PDFA client can hold it
The tier tableThe pricing pageIt answers the money question in 1 look
Engagement figuresInsights on the event, roll-ups from Agency upIt turns the next pitch into evidence

Nothing on that list is a claim. Each piece is something a client can open, hold or count for themselves.

Start with the album, never the deck

A client who opens a working album on a personal phone has the whole proposition in seconds: the scan, the page, the pictures arriving. Put 10 or 15 pictures in it yourself, the sort of thing guests send rather than portfolio work. Leave uploads open, so the client can add 1 and watch it appear.

A brand still in review shows nothing of yours, so check that it is live before you send the link.

The tier answer in 2 numbers

Once the album has done its work, the tier follows from 2 counts: events a year, and people who need access. Studio carries 1 person, 10 events and 1 custom domain. Agency adds colleagues, 50 events, uncapped domains and client sub-brands, and it is the point at which the attribution line can come off.

Enterprise removes the caps. All 3 are prepaid rather than billed per event.

What a client is choosing between
StudioAgencyEnterprise
Monthly rate£69£169£599
Events a year1050no limit
Seats15no limit
Custom domains1no limitno limit
Client sub-brands1no limitno limit
Attribution linestays oncan come offcan come off

The rate is a monthly figure for comparison. Billing is prepaid in blocks of 6 or 12 months.

A sign a client can hold

The QR screen of an event exports the finished sign as PNG or PDF, and the designer beside it sets the size before you export. Carrying a printed one into a meeting does something a link cannot: it is the object that will stand on the tables, and a client is buying that object as much as the album behind it.

Print 1 from the demo event and take it with you. It costs a sheet of paper.

Your address as the sender

An active custom domain puts the demo link, the guest page and the album under your own name, and that is what a client notices before any feature in the album. A domain still verifying serves nothing, so check its state before you send anything. The support address and the legal notice in the footer are your own fields as well.

Studio includes 1 domain. From Agency up there is no cap on how many client identities you keep apart.

Figures for the follow-up

Insights on a single event are there on every plan, and the roll-up across all your events with a CSV export starts at Agency. Pull the report a few days after the event, once the second wave of uploads has arrived. Report uploads by kind, and scans against uploads as a ratio.

Scans are not attendance, because 1 person can scan several times. Say so in the report rather than letting a client work it out later.

Keep 1 kit rather than rebuilding it

A demo event counts against your annual allowance like any other, so 1 well-made demo per brand is worth more than a new one per pitch. Archive it when a client signs instead of deleting it. It runs on its own retention window, so check before a meeting that it is still live.

Check the brand on it as well. An event created in the wrong workspace shows the wrong name, and that is an awkward thing to have to explain.

Common questions

Is there a sales kit to download?

No. There is no sales-kit page and no pack of files, so you assemble it from the demo, the sign, the tier table and the figures.

What do I show first?

The demo album, open on the phone of the client. Tiers and price come after that.

Which tier do I recommend?

It follows from events a year and people needing access. 1 identity points at Studio, several point at Agency.

Can I take a printed sign to a meeting?

Yes. The QR screen of an event exports the sign as PNG or PDF.

What do I send after the event?

Uploads by kind and scans against uploads, a few days later. Note in the report that scans are not attendance.

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